Definition and Examples of a Glossary in a Book

A glossary is an alphabetized list of specialized terms with their definitions.  In a report, proposal, or book, the glossary is generally located after the conclusion. A glossary is also known as a clavis, which is from the Latin word for key. A good glossary, says William Horton, in e-Learning by Design, can define terms, spell out abbreviations, and save us the embarrassment of mispronouncing the shibboleths of our chosen professions. Importance of a Glossary Because you will have numerous readers with multiple levels of expertise, you must be concerned about your use of high-tech language (abbreviations, acronyms, and terms). Although some of your readers will understand your terminology, others wont. However, if you define your terms each time you use them, two problems will occur: you will insult high-tech readers, and you will delay your audience as they read your text. To avoid these pitfalls, use a glossary. (Sharon Gerson and Steven Gerson, Technical Writing: Process and Product. Pearson, 2006) Locating a Glossary in a Class Paper, Thesis, or Dissertation You may need a glossary if your thesis or dissertation (or, in some cases, your class paper) includes many foreign words or technical terms and phrases that may be unfamiliar to your readers. Some departments and universities allow or require the glossary to be placed in the back matter, after any appendixes and before the endnotes and bibliography or reference list. If you are free to choose, put it in the front matter if readers must know the definitions before they begin reading. Otherwise, put it in the back matter. – Kate L. Turabian,  A Manual for Writers of Research Papers, Theses, and Dissertations, 7th ed. The University of Chicago Press, 2007 Define all terms unfamiliar to an intelligent layperson. When in doubt, overdefining is safer than underdefining.Define all terms that have a special meaning in your report (In this report, a small business is defined as . . .).Define all terms by giving their class and distinguishing features, unless some terms need expanded definitions.List all terms in alphabetical order. Highlight each term and use a colon to separate it from its definition.On first use, place an asterisk in the text by each item defined in the glossary.List your glossary and its first page number in the table of contents. – Tosin Ekundayo, Thesis Book of Tips and Samples: Under Post Graduate Guide 9 Thesis Format including APA Harvard. Notion Press, 2019 Suggestions for Preparing a Glossary Use a glossary if your report contains more than five or six technical terms that may not be understood by all audience members. If fewer than five terms need defining, place them in the report introduction as working definitions, or use footnote definitions. If you use a separate glossary, announce its location. – John M. Lannon, Technical Communication. Pearson, 2006 Collaborative Glossaries in the Classroom Instead of creating a glossary on your own, why not have the students create it as they encounter unfamiliar terms? A collaborative glossary can serve as a focal point for collaboration in a course. Each member of the class could be assigned to contribute a term, a definition, or comments on submitted definitions. Multiple definitions can be rated by you and by the students, with the highest-rated definitions accepted for the final class glossary...When students are responsible for creating the definitions, they are much more likely to remember the word and the correct definition. – Jason Cole and Helen Foster, Using Moodle: Teaching With the Popular Open Source Course Management System, 2nd ed. OReilly Media, 2008

Chobani Case Study Chobani Essay - 1183 Words

Chobani Case Study Chobani is a greatly successful company based in New York, where their Founder Hamdi Ulukaya moved to when he came to the states from Turkey (Chobani History 2016). Chobani is a company known for having the best Greek yogurt in the United States. Chobani prides themselves on having a high quality yogurt that is incomparable with any other brand of yogurt out on the market. This dedication the quality is what sets Chobani above everybody else is directly causing their positive business growth. By the end of 2015 Chobani’s revenue was at â€Å"$1.5 billion where their competitors were at $250 million† (Giammona 2015). What differentiates Chobani between its competitors is its dedication to the quality and the fact that the Chobani Greek yogurt is healthier than that of Dannon and in any other competitors brings as they use all natural ingredients on where others may have antibiotics and other unhealthy byproducts in their yogurt which can be poorer fo r health of the consumer. With Chobani’s small staff of 2000 employees and their solo headquarters and different type of product manufacturing, Chobani makes a huge difference in less mechanical and robotic form of creating the yogurt that those of the competitor’s process to creating quality within the product. Companies such as Coca-Cola or Pepsi Co would want to buy a Chobani there has been no offers them product differentiation such as the purchases the Coca-Cola has made with Vitaminwater (Martin, SorkinShow MoreRelatedThe Difference Between Products And Brands Essay1885 Words   |  8 PagesLoyal customers in a cutthroat environment are extremely valuable once they are won over. Lastly, before presenting the case study, it is important to note that the right approach will be different depending on the company and industry. The market for sports clothing is very different from the market for smartphones. Nevertheless, this case approaches the Greek yogurt producer, Chobani, and the Greek yogurt submarket in the United States. The trajectory of the company allows for a well-rounded analysisRead MoreResearch Writing Across the Discipline5750 Words   |  23 Pageshtml http://writing.wisc.edu/Handbook/presentations_abstracts_examples.html IV. Procedures and Strategies V. Discussion of contents A. Define Research Writing What is Research Writing? It is the systematic investigation into and study of materials while marking the important words, sentence or paragraph into a paper to make a establish facts and new conclusions. Example: Abstract Research is an example of a Research Writing. â€Å"Blind Construction: Mixed Media†

Achilles The Tragic Hero Essay - 920 Words

The Iliad, the Greek epic documented by Homer that describes the battles and events of the ten year siege on Troy by the Greek army. Both Trojans and Greeks had their fair share of heroes and warriors, but none could match the skill and strength of the swift runner, Achilles. Achilles had the attributes of a perfect warrior with his god-like speed and combat abilities. However, even though he was Greek’s greatest warrior, he still possessed several flaws that made him fit the role of the Tragic Hero impeccably. Defined by Aristotle, a Tragic Hero is someone who possesses a high status of nobility and greatness, but must have imperfections so that mere mortals cannot relate to the hero. Lastly, the Tragic Hero’s downfall must be partially†¦show more content†¦Ã¢â‚¬Å"Remind him of that, now, go and sit beside hime, grasp his knees... see how mad he was to disgrace Achilles, the best of the Achaean† (1, 484-490). This pacifies Achilles’ rage briefly w hile he goes back to the ships and refuses to help the struggling Achaeans on the battlefield because Agamemnon hurt his pride. Another instance that highlights Achilles flaw of anger is when the great Trojan warrior, Hector, kills Achilles close comrade Patroclus. Achilles bursts from his sulking attitude out of the Achaean ships in a rage of passionate fury that even his pride cannot overcome. â€Å"My dear comrade’s dead... Hector’s battered down by my spear and gasps away his life, the blood-price for Patroclus, Menotius’ gallant son he’s killed and stripped† (18, 94-109). This signifies Achilles’ zenith of anger and represents the turning point in the epic, along with the transition into his dramatic reversal as a character. Once Achilles decides to go after Hector to seek revenge for his fallen comrades death, he seals his fate of living a short life full of glory, rather than going back home to live a quiet, uneventful life in peace. This shows a dramatic reversal in Achilles character as his desire to defend his loved ones overcomes his pride from defying Agamemnon. In honor of Patroclus, Achilles comes out from the Achaean ships andShow MoreRelatedAchilles Is The First Tragic Hero1918 Words   |  8 PagesTHESIS STATEMENT Euripides’ Achilles is seen as the first tragic hero because he has all the criteria of a tragic hero - high social position, undergoes reversal of fortune, and a tragic flaw - but he does not have a tragic downfall. PURPOSE STATEMENT Through critical essays, research, and reading The Iliad, it can be perceived that Achilles is the first tragic hero in dramatic history. INTRODUCTION Throughout The Iliad, it is debated whether Achilles is the tragic hero or Hector. Looking at theRead MoreAchilles : A Tragic Hero1604 Words   |  7 Pagesthe last year of the Trojan War, but also the tale of the hero Achilles. In the Iliad, Achilles is a very complex hero who, known for his rage, determines both his own destiny and the fate of a nation and its people. Achilles may be remembered for his anger, but that doesn’t define who he is as a character. Achilles has both good reasons and good intentions as to why he chooses to react in anger. The speaker only elaborates about how Achilles reacts in response to his rage to entertain listeners. SinceRead More Achilles: a Tragic Hero Essay example1166 Words   |  5 PagesAchilles as Tragic Hero In his classic work Poetics Aristotle provided a model of the tragic hero. According to Aristotle, the tragic hero is more admirable than the average person. This results in the tragic hero being admired by the audience. For the audience to accept a tragic ending as just, it is crucial that the tragic hero be responsible for their undoing. At the same time though, they must remain admired and respected. This is achieved by the tragic hero having a fatal flawRead MoreEssay on Achilles: The Tragic Hero of The Iliad669 Words   |  3 PagesAchilles can be described as a Tragic Hero in many ways. He was brave and had great strength but, he was also prideful and lacked control with his emotions, and in all the label of a tragic hero fits him. A Tragic hero is â€Å"a literary character who makes an error of judgment or has a fatal flaw that, combined with fate and external forces, brings on a tragedy† (â€Å"Tragic Hero†). To many men Achilles was god-like, and imm ortal, the epitome of a hero to the Greeks, he was strong, brave in the face ofRead MoreThe Fate Of The War1303 Words   |  6 Pagesdecreed. Achilles and Hector were both controlled by the powerful force as well as the outcome of the war. Through out the poem the fate of these individuals are learned and made clearer. There was nothing either could have done to overcome or change their fate. Both men were fated to die in the poem. When it came to the fate of both men Achilles had the upper hand because his mother was Thetis who was a god and knew the will of Achilles fate before his birth. Therefore she informed Achilles of hisRead MoreTragic Heroes of The Iliad and Oedipus Rex Analysis749 Words   |  3 Pagesclassic from of heroism called tragic heroism in his work entitled Poetics. In Poetics, Aristotle explains that there are certain qualities that a tragic hero has that can qualify him or her as tragically heroic. Two Grecian literary legends, Achilles from Homer’s Iliad and Sophocles’s Oedipus Rex, fit the description of an Aristotelian tragic hero. Achilles, from Homer’s The Iliad, is a tragic hero. Achilles’s quick rage coincides with a key characteristic of a tragic hero. Agamemnon, the king of MycenaeRead MoreCharacteristics Of A Tragic Hero944 Words   |  4 Pagesclassification for a character to be known as a tragic hero is that the so-call hero has some type a flaw that causes cloudiness in his/her judgment, and leads to the downfall of himself/herself or those around him/her. In Aristotle s Poetics, he describes what characteristics a tragic hero will mostly like have, since both Euripides s Medea and Homer s Achilles have downfalls that not only affect them but also the those around them, they should be classified as tragic heroes by Aristotle s definition andRead MoreAristotle and the Tragic Hero1067 Words   |  5 PagesAristotle and the Tragic Hero The traditional hero stresses courage and nobility as essential traits of heroism. He lived by a code of honor and valued certain things as more important than others, so that he is willing to take risks and endure hardships for their sake. He is often a leader and protector of a community. The fact that the hero not only performs great deeds but performs them out of worthy principles renders his deed even more admirable. On the other hand, the Greek tragic hero is best definedRead MoreHEROISM IN THE ILIAD Essay1046 Words   |  5 PagesIn the Iliad there are many characters that could be considered heroic. But the two main characters that stand out as heroes to me are swift-footed Achilles and flashing-helmet Hector. Numerous times throughout the epic they display qualities and traits that are unsurpassed by anyone on their side. Many times throughout the epic Achilles and Hector are tested for their strength, and will to win in battle, which for both warriors always ends up posit ive because they always win their battles. AlthoughRead MoreCharacteristics Of Gilgamesh1021 Words   |  5 Pages A hero can be anyone. A hero does not have to be a super hero that is on TV or in the movies. A hero can be anyone who is admired for his or her courage and outstanding achievements. A hero can be a parent, a family member, a friend, or even a doctor. A hero is a person who comes into another persons life to help and encourage the other person. The hero can have a significant effect on any person. They could have helped a person when he or she was having a hard time or they saved them from an accident

Oppression Of The United States - 1401 Words

The continuously growing number of Blacks in the United States’s population is ironic in how they are being treated by White cops. It may be their very numbers that frighten government authorities, causing them to act in violent ways, or it could simply be their skin color. Oppression based on race, color, or numbers anywhere should no longer exist in this day and age, let alone the United States of America. This country should be a place where no person should be afraid of being oppressed because of their physical self. Many believe that judgment and aggression towards a specific color of skin was simply a part of our past. However, what we are not aware of is that this behavior was, is, and will be a part of our past, present, and future if we are not shaken out of what hopefully is, a phase. This phase includes people quickly assuming and acting brutally towards Black people. Based on countless circumstances, it is evident that we need to change how we live, which continue s to be a world that has Blacks being mistreated by white police. Although it is known that the United States has a dark past concerning poor treatment towards the Black race, such as slavery and segregation, obvious discrimination is still intact with people today. The Black population in America is about 45 million, while the entire United States population is about 321 million. Does the said obvious discrimination have anything to do with Blacks holding the title for highest number of minorities?Show MoreRelatedOppression Of The United States868 Words   |  4 Pages In this course we learned about many different types of oppression, from the time America was first â€Å"discovered† and the discoverers began oppressing the Indians, to slavery, to the oppression of the mentally handicapped, all the way to more â€Å"modern† times in schools were students are being oppressed. When the Europeans and Spaniards first â€Å"discovered† North America all was well. The Indians at first were truly intrigued with the white man as the brought all sorts of new stuff to trade. MatterRead More Oppression and Class warfare Exposed in Dr. Howard Zinn’s A People’s History of the United States2112 Words   |  9 Pages Dr. Howard Zinn’s A People’s History of the United States might be better titled A Proletarian’s History of the United States. In the first three chapters Zinn looks at not only the history of the conquerors, rulers, and leaders; but also the history of the enslaved, the oppressed, and the led. Like any American History book covering the time period of 1492 until the early 1760’s, A People’s History tells the story of the â€Å"discovery† of America, early colonization by European Read MoreSocial And Social Impact On Human Diversity808 Words   |  4 PagesSocial workers must be able to discuss the human behaviors of different groups of people.   The differences of mankind are what is called in social work human diversity. Council on Social Work Education states that human diversity can be grouped in subgroups that consist of age, color, class, culture, disability, ethnicity, gender, gender identity and expression, immigration status, political ideology, race, religion, sex and sexual orientation; (Zastrow Ashman, 2013, p.11). There are social systemsRead MoreHouse Bill : The Rights Of The United States1545 Words   |  7 Pagesthat are guaranteed to us a citizen of the United States and as human beings. These rights include the fact that â€Å"All human beings are born free and equal in dignity and rights† (â€Å"Universal Declaration†). In the United States, w e are also guaranteed the rights to not be discriminated against due to race, gender, age, sex, and sexual orientation, however, discrimination is all too common. Discriminatory laws and practices occur all over the United States daily and affect many minority groups. In recentRead MoreThe Classification Of Native Americans1457 Words   |  6 PagesThe classification of Native Americans by the United States government has long produced tension. Native Americans within the United States are classified using standards that differ from those used to classify other racial or ethnic minorities, specifically African Americans. While, historically, the classification of African-Americans as relied upon the â€Å"one-drop† rule, the classification of Native Americans over the past hundred years has relied upon varying, complicated, and ultimately arbitraryRead MoreLatinos And The Latino Population1560 Words   |  7 Pagescommunity of considerable diversity of culture, race, ethnic , and national origin. It is a community on the forefront of significant demographic change and sociopolitical growth (Appleby, G.A., Colon, E., Hamilton, J., 2011). Latinos in the United States are diverse, and collectively the second largest ethnic minority population in the country (Vigil, 1996). In the Latino population, culture represents a way of life that binds Latinos together through their language, values, beliefs, and practicesRead MoreBlindness Research Paper817 Words   |  4 Pages Blindness in the United States: The Oppression of the Visually Impaired in America Madelyn R. Smith Indiana University- Indianapolis â€Æ' The United States has many minority groups that face oppression. In the media today, most of the minority issues that are highlighted involve the LGBTQ community, women, and racial minorities. Differently-abled people are rarely given the space to share with the world how they see it. This literature review will discuss terms related to visual impairmentRead MoreThe Media, Oppression, And The Islam915 Words   |  4 Pagesthe process of understanding the media, oppression, and the Islam religion, as well as how the elements are intertwined, the simple solution of education presented itself; a result that allows for a better understanding and recognition of discrimination in mass media. Education is the solution to prejudiced westernized media that has projected Islamophobia for years; triggering hatred, discrimination, oppression, and pure racism- especially in the United States after the terrorist attacks on SeptemberRead MoreHispanic Ethnicity And The Latino Population1370 Words à ‚  |  6 Pagescommunity of considerable diversity of culture, race, ethnic, and national origin. It is a community on the forefront of significant demographic change and sociopolitical growth (Appleby, G.A., Colon, E., Hamilton, J., 2011). Latinos in the United States are diverse, and collectively the second largest ethnic minority population in the country (Vigil, 1996). Culture represents a way of life that binds Latinos together through their language, values, beliefs, and practices that are considered appropriateRead MoreWith The Recent Election Being Highly Controversial And1378 Words   |  6 PagesWith the recent election being highly controversial and contested the United States finds itself with an incredibly volatile and inclement political climate. While the United States continues to face social and political issues rap music and its artist have been a source to document the oppression that is still occurring within the country. Documenting racism and oppression by u sing politically charged lyrics is a method the rap community is particularly familiar. As time went on rap artists began

Google Inc free essay sample

This report aims to provide feasible growth strategies to Google Inc. who is facing different courses of action to pursue. The objectives of this report are to compare different market opportunities available to Google on the basis of implementation feasibility and growth potential and to make the most feasible recommendation to Google. From industrial and internal analysis conducted, it is found that search industry is still favorable for Google. In addition, Google is in a great position in the industry with its unique search solutions and advertising techniques. However, with its creativity-oriented culture and diversified products and services, Google can also venture into other market opportunities such as ecommerce, portal and PC application services. Factors to be considered are mission alignment, growth potential, potential competition and required expertise. Portal business and PC application services are less suitable for Google since they are not aligned with its mission while e-commerce business, being a high growth potential market, can be integrated with its search engine. Therefore, key recommendations for Google are 1. to stay focused in search area, improving its search techniques as well as developing value-adding products and services 2. to venture into ecommerce area, using its search engine as an advantage over competitors such as eBay Table of Contents Executive Summary1 I. Introduction3 II. Situational Analysis3 1. Porter’s Five Forces Model3 2. Internal Analysis4 i. Strengths4 ii. Weaknesses4 III. Analysis of Options5 1. Staying focused in Search area5 2. Becoming a full-fledged portal6 3. Venturing into desktop applications6 . Providing e-commerce services7 IV. Summary of Analysis8 V. Recommendations9 1. Improve in search area9 2. Venture into e-commerce business9 VI. Conclusion9 Reference10 Introduction Google has been a dominant player in the search engine industry since it was established in 1999. Google’s mission, being to organize the world’s information and make it universally accessible and useful, Google has focu sed on improving search techniques. Google has also gained a position in online advertising industry as a result of its dominant market share in search industry. During these years, Google has grown rapidly by developing new products and services such as Gmail, Google Maps, Google Books and so on. These developments have given Google opportunities to venture into new areas such as portal services like Yahoo! , application services competing with Microsoft and e-commerce areas dominated by eBay and Amazon, leading to the question of whether the next move should be venturing into one of these areas or staying focused in the search engine industry. In order to answer this question, this report will 1. Analyze the industry forces as well as internal strengths and weaknesses of Google 2. Compare the four options that Google is currently facing 3. Recommend Google the most feasible strategies based on the analyses conducted. Situational Analysis Porter’s Five Forces Model Power of suppliers – there are content providers and application developers as suppliers of Google. Being a key player in its ecosystem, its suppliers do not have much power on Google. Power of buyers – advertisers rely on Google for its unique search advertising and its market leader position in search engines. However, it is possible that users may switch to another search engine which can provide faster and better search results. Threat of new entrants – it is unlikely to have new entrants because of high barriers to entry such as capital and infrastructure requirements. However, there are possible threats of new search technologies. Threat of substitutes – there is no potential threat of substitutes due to users’ high reliance on Internet technologies. Degree of Competition – intense competitors among few competitors such as Microsoft and Yahoo! , but not as competent in search engines as Google. Internal Analysis In addition, search algorithms are not optimized yet, allowing opportunities for improvement. Therefore, there are a lot of areas for improvement in search area to maintain its dominant position in the industry. Still, the search industry will be matured in the near future, which means that although it is a ‘star’ right now, it will turn into a ‘cash cow’. Therefore, Google should start moving towards new areas such as portal, ecommerce and PC applications. Google is one of the few organizations with strong culture and beliefs. When considering new markets, an important factor that needs to be considered is whether the strategy aligns with its mission statement, and accordingly its values, since the backlash against unaligned strategies might be caused within the organization. Since portal business and PC applications business are not aligned with Google’s mission, it should not go into these businesses. For e-commerce, although it may be an unfamiliar area, it has great market growth potential. Recommendations Based on the synthesis made on industry and internal analyses, there are two recommendations for Google. Improve in search area Google should stay focus on its core competencies which is web search and online advertising. It should invest in improving its search solutions and also develop products and services to maintain differentiated in Internet advertising. Rather than becoming a full-fledged portal like Yahoo! with a high degree of personalization, Google should focus on developing new features like Gmail which would add value to the search and advertising area. In addition, it should work on its public relations to improve its image being negatively affected by lawsuits concerning with privacy and copyright issues since reputation is also important in search business. Venture into e-commerce business Google should step towards e-commerce business as a market creator like eBay. It can take advantage of its large amount of search traffics to attract customers as well as its advertisers as suppliers. In order to prioritize its efforts, it is recommended to invest 70% of resources into earch area, 20% into value-adding features such as Gmail and 10% into new ecommerce business, using its 70/20/10 rule. Conclusion â€Å"We do search†, as written in Google’s Statement of Philosophy, Google’s core business will always be search business. To be able to maintain a sustainable advantage in search area, Google needs to improve its search technologies. But, since the search engine industry will mature in the future inevitably, Goog le also needs to find new markets and develop expertise to dominate those markets, with its mission statement guiding those strategic decisions.

Concept of a Start up In a Business-Free-Samples-Myassignmenthelp

Question: Discuss the various risks and ethical issues to be considered when launching and investing in a start-up. Answer: Introduction To describe and define the concept of a start up in the simplest form is that a start up is a business venture that has just begun its operations in the industry. Many people have vision for the products or services that they want to offer a target market and therefore create a company, but the success or failure of the organisation depends upon several factors. This assignment is going to give an understanding regarding two most important stakeholders perspective in an organisation that has just begun its operations or is not even at an incorporation state. These stakeholders are the entrepreneurs and the investors (Marques et al. 2013). The companies that are going to be studied in the assignment are UBER, Airbnb and Sellanycar. Uber is a company that allows the customer to hire a ride; the company operates by using mobile phone application and a website. Airbnb is a company that offers accommodation option to the travelers and connects local people with the tourist, this is a soci al media platform that allows the customers to post reviews and rate the accommodations as well. On the other hand sellanycar is a service that allows an individual to sell any car in any condition the company auctions the car to the other vendors. A: As an entrepreneur An entrepreneur is a person who is the owner of a business organisation. The concept of the business model is the brand child of the entrepreneur. The entrepreneurs of the companies are: Uber: Travis Kalanick and Garrett Camp; Airbnb: Brian Chesky, Joe Gebbia and Nathan Blecharczyk; Sellanycar: Saygin Yalcin. Risks / Risk Assessments Execution risk: The risk of being a failure, this is the most important risk that the entrepreneur has until the business has gained some momentum. As a considerable amount of liability lies in the shoulders of the entrepreneur it is his or her duty to ensure that the company is able to meet the requirements. There is always a risk of aligning the idea of the entrepreneur with the requirement of the target market if this is missing then there is a risk of failure in terms of the idea (Kozubkov et al. 2013). The case of Uber can be a good example here, the business model is based on the efficiency of the drivers therefore executing such an idea is challenging especially when the idea is innovative there is yardstick or any evaluation process of previous organisations to measure the outcome. Financial risk: The second risk that the entrepreneur bares is the financial risk, launching a business idea ensures that the owner has a incorporate capital in terms of finance, as investing in an idea can be risky based on the success or failure of the endeavourer as discussed above (Sadgrove 2016). If the idea is a success the company starts generating revenue which is further used as capital but if this is not the case then the money that has been invested is waste. For example: in the case of Uber the risk of using an internet based platfrom to book a cab was completely new to the target market, the entrepreneurs of the company has invested a large amount in developing the website and curetting taxis, if the plan did not work out, there would be a major loss (Verbano and Venturini 2013). Market risk: This is one of the most significant risks that are associated with the entrepreneur, it is essential to understand and analyze the customer in order to understand the reason and the procedure the target market is related or will be motivated to buy the product or service. Furthermore, Verbano and Venturini (2013), state that it is essential to understand the competition in the market in terms of direct as well as indirect competition. Therefore it is essential to undertake proper market research in order to reduce this market risk. It also helps in understanding the gap in the requirements that are in demand (Verbano and Venturini 2013). The business model of Airbnb is explained as a disruptive innovation model, in such cases, there is high market risk associated as the customers as well as the investors are unsure regarding the service and the quality and utility of it. Ethical Issues Most of the time for a start up finance is a major issue, in that case the entrepreneur should ensure that the process of incorporation and formulating policies for the company should be adhere to the norms and regulations of the country of operation like labour law, taxation policies etc. there are several instances where start-up companies are caught in illegal activities in terms of the proceedings and operations (Verbano and Venturini 2013). In order to attract the customers or investors, entrepreneurs may be lured in to exaggerating and making up things regarding the products which may turn out to be false; this is one of the most important ethical considerations that entrepreneurs must have while launching an idea (Hansen 2015). The entrepreneurs make false promises and portray different things in order to gain for the company but are this kind of effort ethical? While expanding in other countries Uber has faced a lot of controversies for example Uber has been banned in London and there is also negativity regarding the companys policies among the drivers in Paris. As the business model of the company is created by the entrepreneur, they should make sure that the model not only concentrates on the financial benefits of the company but also recognize some of the societal and environmental objectives as well (Griffith 2016). While planning the strategic management, setting clear goals and objectives help in the growth and expansion of the organisation. In this process how far a start is up obliged to give the society and the environment is the ethical consideration that the entrepreneur has to decide. All the three organisations Uber, Airbnb and Sellanycar follows strict CSR proceedings and have CSR reports published every year. Another ethical consideration that the entrepreneur should determine is: what is the outcome of the company, what will the entrepreneur do if the plan is a success and is making earning revenues and is highly valued in the industry (Griffith 2016). Airbnb is a company that is passionate about spreading joy of sharing experiences. The company offers the platform to the consumers to ensure that the tourists share the experience of staying in a accommodation while which has the essence of the location. Top Three Risks / Ethical Issues (inclusive) Market risk: Market risk is something that is essential the entrepreneur has to prepare for the business before commencing on the operation (Kozubkov et al. 2013). With the help of business plan and strategic management practices like various market research, rational formulation of the policies etc. It also helps in mitigating the market risk, before entering an industry the entrepreneur should be well aware of the dynamics that are associated with the industry. This helps in minimizing the risk of the market fluctuation and provides a better understanding of the perspective of the demands of the consumers (Kozubkov et al. 2013). The most important ethical consideration that entrepreneurs must incorporate is the recognition of the responsibilities and the duties that a business unit have towards the development and protection of the society and environment (Kozubkov et al. 2013). These are building on the basis of the values and principles that drive the entrepreneur hence the CSR activities undertaken by the company is a reflection of the values that the organisation follow (Marques et al. 2013). Which in the long run helps in developing the goodwill of the start up? For example: Airbnb is a startup that has a number of CSR activities although the company is fairly new. Each year the company tries to surpass the activities and the scale that they have set in the previous year in terms of their responsibility (Hansen 2015). The last of the top three is also a risk element that every startup organisation faces, the risk of execution (Hansen 2015). For example: Saygin Yalcin, the founder of the used car marketplace Sellanycar.com has set exemplary bench mark in terms of executing risk mitigation. He had envisioned his perspective clearly which helped him to establish the organisation (Kozubkov et al. 2013). B: As an investor Risks / Risk Assessments Legal risk is the first issue that an investor should consider while putting money in to a new venture. None of the investors would like to be associated with any kind of illegal association, hence it is essential to do a complete background check of the product and its entrepreneurs in case one is thinking of investing in a new business unit (Kravet and Muslu 2013). As mentioned above, Uber is under various speculations and legal boundaries which make the position of the company bad in terms of investing. Capitalization structure risk is associated with the growth perspective of the company. The investor should calculate the prospect he or she has being associated with the company. This would ensure the profit or loss in the process of the investment (Verbano and Venturini 2013). If the value of Uber falls based on the controversies that encompasses the company then the investors will also have to lose their money. Market risk: As mentioned above the investors have a significant impact on the market risks as well, the dynamics of the market impact the investment and the operations of the business which in turn positively or negatively impact the investors interest (Savor and Wilson 2013). These uncertainties are market adaptation, reaction of the target market, adaptability with the changing dynamic situation etc (Sadgrove 2016). For example in the case of sellanycar, the investors should be aware of the dynamics of the automobile industry in order to understand the growth opportunities for a format like sellanycar. Saygin Yalcin the founder of the company in 2015, met venture capital investors in the US, in order to expand the business in the European market. He is seeking to raise as much as $100 million to fund the objective. The company buys used cars from individuals and auctions them to businesses, including dealerships. Some of the services are: free inspections and valuations of the veh icles, and owners can accept or reject the price. Mobile application and internet platforms are used to help in the deal (Griffith 2016). Ethical Issues The investors should look at the product and service before investing in a new venture, if the product or services are based on unethical values and principles, the investors should consider judging the case before putting the money in to it. The process of manufacturing an production also fall in this category, before investing they should check whether the company is adhering to the legal boundaries in the country of operation (Griffith 2016). The investors should consider the rate of accountability of the investors in terms of the risks that is borne by them in the process of business operation. The investors must decide the involvement in the business while it is facing any bad situation or is in a risk (Hansen 2015). Lastly the role of the organisation in the societal and environmental development and well being is a common consideration for both the entrepreneurs and the investors. The investors of all the three organisations that have been discussed have their obligations and responsibilities towards their investment. They must understand the value the company stands for and must respect the principles (Griffith 2016). Top Three Risks / Ethical Issues (inclusive The first ethical consideration is important for the investor as they have certain responsibility towards the consumers as well, since the investors are the reason for which the business is supported with financial aid. If an organisation is associated with unethical products or services, uses unethical means of production, uses unethical means to get the attention of the customers; the investors must decide upon being associated with such a company (Hansen 2015). The growth risk and opportunities is one of the significant aspects that the investor must consider while choosing to invest in an organisation. They should analyze the dynamics of the return that they are going to get juxtaposing the investment they have made. The risk of the market is one of the most important aspects while investing. For example: an investor would like to invest in an organisation that is developed in a prospective industry rather than a stagnant market (Brink 2017). Legal risk is also significant in the part of the investor they deal with the finances which acts like a fuel to the company; the investors should be alert regarding any illegal activities that are associated with the business (Hansen 2015). Conclusion It can be concluded from the above discussion that the market risk can be associated with both the entrepreneurs and investors as the dynamics of the market decide upon the success and failure of the business to a large extent. Both the roles of an investor as well as entrepreneurs are crucial in any business, start-ups are special as they are innovative and are new hence they need to be worked hard with in order to reach the position where established organisations are. Considering the triple bottom line business model is a good idea for both the parties as well. This helps in creation of value and maintains goodwill in the industry from a business perspective References: Brink, C.H., 2017. Measuring political risk: risks to foreign investment. Routledge. Elyasiani, E., Mester, L.J. and Pagano, M.S., 2014. Large capital infusions, investor reactions, and the return and risk-performance of financial institutions over the business cycle. Journal of Financial Stability, 11, pp.62-81. Griffith, E., 2016. The Ugly Unethical Underside of Silicon Valley. Fortune magazine, [Online]. Available at: https://fortune.com/silicon-valley-startups-fraud-venture-capital/ Hansen, K.O., 2015. The Ethical Challenges Facing Entrepreneurs. The Wall Street Journal, [Online]. Available at: https://www.wsj.com/articles/the-ethical-challenges-facing-entrepreneurs-1448247600 Kozubkov, L., Bels, J., Bilan, Y. and Bartos, P., 2015. Personal characteristics of entrepreneurs in the context of perception and management of business risk in the SME segment. Economics Sociology, 8(1), p.41. Kravet, T. and Muslu, V., 2013. Textual risk disclosures and investors risk perceptions. Review of Accounting Studies, 18(4), pp.1088-1122. Marques, C.S., Ferreira, J.J., Ferreira, F.A. and Lages, M.F., 2013. Entrepreneurial orientation and motivation to start up a business: evidence from the health service industry. International Entrepreneurship and Management Journal, 9(1), pp.77-94. Sadgrove, K., 2016. The complete guide to business risk management. Routledge. Savor, P. and Wilson, M., 2013. How much do investors care about macroeconomic risk? Evidence from scheduled economic announcements. Journal of Financial and Quantitative Analysis, 48(2), pp.343-375. Verbano, C. and Venturini, K., 2013. Managing risks in SMEs: A literature review and research agenda. Journal of technology management innovation, 8(3), pp.186-197.

CONTROL VERSE by KENDRICK LAMAR free essay sample

Control was released and debuted 2013-08-03 I am going to be writing about Kendrick Lamars control verse. Even though it wasent meant as a threat it shows that he is content and dedicated to being the best in the game or in his words ( king of newyork ) Kendrick Lamar’s â€Å"control† verse was may i say (raw) by calling out his peers and claiming to be the â€Å"king of newyork†, he set off two diffrent fires(crowds of people ) that are difficult to put out. The people who listen to his musicarent only fans, the game if filled with (fake) rappers that listen to there (peers) accociates to figure out a better way to go tht is somehow better than the best.You got the people who were mad they were left off the (merk) list he put out on the edge of the cliff were he wood push the iniconic rappers whobtthink they will beat him in some way. We will write a custom essay sample on CONTROL VERSE by KENDRICK LAMAR or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Kendrick was just establishing that he was his raw rap cannon about to blow all the weak oppinents that call their selves rappers in space. His rivial (rappers)concider4 him to be (not bout that life) but he infact put them in the place were that now he is the only one that is bout that life in the game in the moment. While none of the heavy wieghts named in the song have took it as a threat most of them have recently made dis verses or responces to the song, even though most made jokes about it they somehow felt that there was a reason that they had to do it. This still hasent stopped most rappers from taking the challenge. I think that Kendrick Lamar will be on the top untill hes gone.Hes out to outdo every rapper in the game in everway possible .! We al l know that he is going to show what he is about and what he can do to all these so kalled legendary rappers. But hes not going anyware anytime soon so in your attempts so. Please try hard not to kill him (that’s my baby!!)

Lived and Learned free essay sample

â€Å"Please blow into the plastic tube until I say stop,† the police officer said. An under age drinking ticket at age 16 is not something I’m proud of. I have never been in trouble with the law before and what could I have done†¦ try to make an escape? I considered running. I had the chance, but I didn’t. Instead, I owned up to law, looked down at the plastic tube of justice and blew my immaturity out. I will admit I was scared, uncontrollable shaking scared. Worries crossed my mind, going back and forth. I wish I would have run, I thought to myself. But this was the first time I took responsibility for my actions. I was a rookie at owing up to my mistakes my whole life. Always trying to find the easy way out, I never realized the day would come. This time I had to be a mature, moral human being and face the two scariest people in my life: MY PARENTS! I told them everything that happened. We will write a custom essay sample on Lived and Learned or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page First, I told them I lied to them about going to a friends house, and that I went to party instead and got a drinking ticket. Surprisingly, their reactions were not of anger. Instead, they were disappointed. Could I blame them? I lied, snuck out, went to a party, and got a ticket. I had sunk to new low after reviewing my actions. All I could think about is how destructive this childish act was. My parents grounded me for a month during SUMMER VACATION and were never more disappointed in me. The law gave me 30 hours of community service. At school, I was suspended for one third of my volleyball games. As the punishments stacked up, I began to question this immature act. Was it worth it? My parent’s eyes, would obviously say no. But honestly, I would say yes. I learned from this experience. Yes, it was worth it. This incident truly made me the responsible and honest person I am. If it weren’t for the cops, my parents, the judge, and my peers, I would still be a coward. Finally, I held my ground when the walls were closing on me. Finally I didn’t choke up and lie my way out. Finally I grew up.