Article Review on Marketing Ethics

Article Review on Marketing Ethics Article Review on Marketing Ethics: Marketing is one of the most important strategies towards the growth of a company. Most business people and marketers are coming up with strategic ways in which they can sell their products to different consumers in a given region. This has led to the need for close focus on ethnic minority groups especially in the United States where there are different ethnic communities. Ethnic marketing is all about a marketer or business person using marketing strategies aimed at attracting a particular ethnic group. With the big numbers of ethnic minority groups in major countries in the world especially in the US, marketers have to develop their marketing strategies to incorporate these other communities since they are part of the larger market. This has grown over time leading to focus on African Americans, Hispanics, and Asians among others since marketers have realized that most of the expenditure is from the ethnic groups thus a need to make them feel more recognized and appreciated by the companies. This is an analysis on the article, ‘Ethnic Marketing: McDonalds is Lovin It’ McDonald Company was among the first companies to implement ethnic marketing strategy. According to Helm, McDonalds have taken cues from Asians, African Americans and Hispanics to develop menus and advertising to encourage middle class Caucasians to buy smoothies and snack wraps in the same way they consume hip hop and rock ‘n’ roll (Helm 4). The CEO says that the ethnic minorities seem to set the trend on how they should enter into the market. This is because they prefer things done in a certain way and the snacks prepared according to their taste and preferences which make them make frequent purchases. Ethnic marketing also involves the marketer incorporating staff from the ethnic communities to show the customers that they also appreciate working with people of their kind. McDonald’s has set the trend for minority groups advertisements which are special for each group to feel represented other than the generalized advertisement (Helm 1). There are various principles to help a marketer successful in ethnic marketing that include valuing; cultural uniqueness of the target group, cultural group’s beliefs, symbols, and practices, differences in language, practices, accents and social conduct, bridge building and cooperation between leaders and other interest communities and valuing word of mouth and interpersonal communication to spread the message. McDonald is ranked as the best at standardization of its marketing through the Big Mac which has been used to measure inflation in the world. Through its low prices and the new menus McDonald’s sales have increased in the year. The launch of the Fiesta menu led to more sales in Hispanic neighborhoods and more sales from the whites as a way of appreciating the strategy and variety of its products. Definitely, people want to try different tastes of other ethnic communities too. The sensitivity in ethnic marketing has led to development of new product. The advertising committee is comprised of more African American, Asian and Hispanic focus groups, to reach out to their target consumers. Many companies adopt ethnic marketing as they are left with no choice but to standardize their advertisements, personal selling among other marketing tools. Having a large market, which is comprised of consumers with different preferences, requires a marketer to focus on the needs of these groups to help in making your products acceptable to satisfy the needs of the large market like McDonald does.

chapter 13 essays

chapter 13 essays Ralphs tears of pain and sorrow trickled down his roughed up face, the suns beating rays warmed his body. As Ralph looked up and wiped the tears from his face, he parted his golden hair so he could see the naval officer. In a whimpering voice Ralph said Its been such a long time since weve seen a grown up. Whats your name Sir? Why you can call me Bigsby young lad stated the tall officer With glooming eyes the rest of the boys nodded their heads with agreement. With tears still flowing down his face, Ralph began to hysterically laugh and smile while saying Its over... Its finally over! The naval officer turns around and looks at him with an expression of dull confusion. Whats over? The storm said Ralph in a murmuring voice. Ralph looks around and sees that Jack and Roger are missing. For a moment he thought he saw the trees in the back rustling. Ralph yelled at the top of his lungs. Sam! Eric! While searching over the other boys heads, looking for a sudden movement. As the two boys pop their heads out simultaneously, Ralph grins in delight. The two boys walk closer and closer to Ralph and the naval officer. With every step they take they feel the wet sand sticking between their bare feet. As they stood beside him he felt alive again. Where are Roger and Jack? Uh...uhh... up on Castle rock, by themselves. Sam said softly In the background the boys started to drop their spears and wipe their bodies free of the clay. Than the officers started to rally up the boys so they could take them to the ship to get cleaned up. While the flames still engulfed the Jungle the boys stood still, they started to remember home, their friends, their choir group, and their family. Lets go get them, before they end up on this island b...

College athletics essay

College athletics essay Academic performance of college athletes is dropping at an alarming rate. In fact, surveys from most universities that offer athletics scholarship have found that both female and male counterparts are guilty of either intentionally underperforming or ignoring basic concepts that would improve their grades.Advertising We will write a custom essay sample on College athletics essay specifically for you for only $16.05 $11/page Learn More This has raised debate among theorists as well as teachers. It is quite disappointing that students secure admissions in top colleges like Ohio, Michigan and North Carolina, among others, yet they put little effort to reflect their admission into these institutions. Some of the questions that have risen due to these happenings include considerations on whether students should be paid for their services as athletes or be given ultimatums on goals to be reached academically in order to continue with scholarship. Moreover, questio ns have been raised on whether the program has been successful in achieving objectives of college or university education. Several theorists have come up with ideas of the best course to be taken with some suggesting elimination of the program in favor of intellectual and service (altruistic) education. In essence, college athletics has failed to achieve some of its major goals, in the process, prompting a review on its course. Consequently, college athletics should be eliminated in favor of intellectual and service education. This paper will explore college athletics, its achievements and reasons why it has failed to achieve its full potentials (Glenn 656-677). College Athletics Sport is an integral part of college education. This is mainly because it produces some of the best athletes in the world. This starts at the lower levels of education like high schools and junior schools. These talents need nurturing in every step of the child. It is in this sense that college and universi ties offer scholarships to talented athletes in order to continue with development of their talents. Colleges and universities undergo extensive selection processes to determine possible candidates for scholarship. In fact, they end up giving scholarships to best of the best. In their consideration, education and academic achievements in high schools becomes paramount. However, after admission, it is quite disappointing that a good number of students underachieve, when it comes to academics. In fact, even students known to perform well in exams are seen to flop with time. To make matters worse, they are also more likely to cause disturbances in universities/colleges than the rest of students. This is quite astonishing given the fact that these scholarships can be revoked, yet for some reasons they are rarely threatened (Glenn 656-677).Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More On the other hand, lobbyists are working on plans to integrate pay for these athletes. This has also raised concerns and is believed to cause jitters in academic forums as universities stand less chance of affording these lump sum pays. In essence, the process is losing its initial taste and meaning. Cartoons that have been designed are mainly aimed at stressing these facts. For instance, cartoon below stresses the fact that athletes are overworked without pay. This is highly hysterical given that colleges and universities are centers for development and not career centers for athletes. College athletics is therefore full of debates that will take decades, if not centuries to resolve (Branch 1). Cartoon The following cartoon emphasizes the need for reforms at NCAA (National Collegiate Athletes Association). It claims that rewards given to athletes through scholarships and allowances, among others, do not constitute a good fraction of what they bring to the institutions annually. In essence, they believe that NCAA infringe on athletes’ right to payment of their performances. This has raised issues with lobbyists trying to cut out a deal for players. On the other hand, universities are finding it difficult to explain their roles in development of athletes with respect to education. It has been found that most universities rely too much on athleticism of prospective students than their academic ability. This raises concerns on the rational of such universities. The cartoons cries foul on NCAA and universities, which receive lump sum of money in deals and endorsement from companies while they get nothing (Ruby 1). Fig. 1. Cartoon.Advertising We will write a custom essay sample on College athletics essay specifically for you for only $16.05 $11/page Learn More Source: doninmass.com Considering students for pay due to their deals and endorsements is a very sensitive matter. This is because there are other students in those colleges who strive to excel in academics. Rewarding students for sporting activities would discourage other students from taking the right initiatives. Moreover, it would lead to inequality, which already exists due to preference of athletes to others. It is important to note that other disciplines have increasingly been neglected for sports. This is mainly because of the revenue sports generate in schools. To this point, another question arises on whether focus should be place on revenue generated by sports or on developing talents and academic qualifications. Generally, universities are found to be inclined on one side. This makes it difficult to predict the future of such Universities and colleges in terms of academic viability. This is mainly attributed to their emphasis on athletics, which compromises on the universities’ mission and objectives of achieving excellence in academics for betterment of society (Glenn 656-677). Is college athletics a rational focus for college or uni versity? From the discussion above, it is necessary to establish the rational focus of colleges or universities. For instance, there is reason beyond doubt that universities and colleges receive huge lump sums from sports. This can be attested to in the case study by Penn State University, which is said to have earned over 96.1 million dollars in revenue from sports. It has also been established that universities tend to favor athletes when it comes to national selection. Another point of concern is the fact that some colleges have been found guilty of giving students illegal payments, which makes them better than the rest. Other evidences that have been raised include the fact that athletes tend to flop in academic results as they progress. This may be attributed to amount of time they actually put into books, although it is increasingly agreeable that they neglect studies. Another issue of great concern is the discipline associated with athletes. Surveys in universities and colleg es have shown that higher levels of indiscipline in athletes as compared to other students. Moreover, they gain opportunities in their choice of courses more easily than the rest of students. Going by the evidence shown, Colleges and universities are paying more attention to sports than other academic programs, which are more central to its achievement of objectives than athletics.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is affecting progress of such universities with issues of corruption taking center stage. Clearly, a step towards this direction is misleading and irrational. In essence, athletics is not a rational focus for universities or colleges (Adler 401-417). Why should not higher education eliminate athletic programs in favor of intellectual and service (altruistic) education? As has been shown above, athletics generates revenues to universities or colleges. This has influenced their inclination towards sports. University selections are marred by scrambles for athletes rather than academic prospects. In fact, even though NCAA has introduced tough measures on academic achievements of such students, it remains to be seen what actions universities take to follow them. Several pointers to negligence by athletes have been cited as the reason for underperforming, although some theorists argue that this is due to limited time they have with books. Several suggestions have been brought forward to help improve this situation. They include possibility of extending athletes’ course by two years, introducing degree courses in various categories of sports and rewarding them for their contribution in revenues, among others. Clearly, the world sees fault in the current system. Consequently, it would be wise if education systems eliminate athletics programs in favor of intellectual and altruistic education (Infante 1). Conclusion College athletics has brought about a series of debates on its viability concerning college or university objectives. However, both parties concur that steps should be made to improve impact of college athletics. For instance, it has been noted that athletes perform poorly as compared to other students. Moreover, their focus is usually not in education, instead it is in their professional progress in athletics. This has raised concern as to the future of academics in these institutions. Moreover, renewed debate on rewarding athletes is highly lik ely to demise importance of academics among students. Clearly, education systems should eliminate athletics programs in favor of intellectual and altruistic education. In essence, reforms are required in this sector in order to redefine its objectives (Bragley 1). Adler, Patricia. â€Å"Intense Loyalty in Organizations: A Case Study of College Athletics.† Administrative Science Quarterly, Vol. 33, No. 3 (1988), pp. 401-417. Bragley, Pat. â€Å"College Athletics Cartoon / September 7, 2011†. doninmass.com. DIM, 2011. Web. Branch, Taylor. â€Å"The Shame of College Sports†. theatlantic.com. The Atlantic, 2011. Web. Glenn, Cheryl. Making Sense: A Real-World Rhetorical Reader. New York, NY: Bedford Books, 2010. Print. Infante, John. â€Å"DIII SAAC supports Management Council text messaging proposal†. ncaa.org. NCAA, 2011. Web. Ruby, Patrick. â€Å"Should College Athletes Get Paid? Ending the Debate, Once and for All†. theatlantic.com. The Atlantic, 2 011. Web.

Is Policy Modeling an Art or a Science Essay Example | Topics and Well Written Essays - 500 words

Is Policy Modeling an Art or a Science - Essay Example According to Clausewitz and Graham Scientific discoveries came from Art therefore, there is no Science without the mixture of Art (2008 pg. 82). Policy modeling can either be an art or science. Policy Modeling according to Estrada is an experimental research work supported by use of different qualitative models techniques and hypothesis to assess the cause of the past policy implications and the effect of the same to the society globally in the future (2010). The policy modeling can be further classified into several categories; communications, infrastructure and transportation policy modeling; energy; the domestic and international trade policy modeling; miscellaneous policy modeling; environmental and natural resources management policy modeling; fiscal and government spending policy modeling; labor, employment and population policy modeling; institutional, regulation and negotiation policy modeling; production and consumption policy modeling; monetary, banking and investment polic y modeling; welfare and social policy modeling; technological and R&D policy modeling; economic growth and development policy modeling. It is complex to understand the socio-economic of world’s environment, for example, the different behavior of subsystems, sectors, and regions within different time zones.

Commentaries on a company's performance over last 2 years Assignment - 1

Commentaries on a company's performance over last 2 years - Assignment Example This means that the company is in good position in respect to its debtors since lower receivable days indicates that the company takes less time to collect the receivable amounts. By faster receive of due, collection related problems get reduced, and also the company has improved its profitability and rate of return on investment by better management of funds receivable. Finally, payable days have been calculated which has increased in 2012-13 from the previous year. This means compared to previous year, Morrison has been delaying payment to creditors to conserve cash. This can happen because Morrison has good terms with vendors. Compared to the previous year, Morrison has been holding on to its cash for a longer period in 2012-13. In this section, horizontal analysis is done by measuring the amounts receivable and payable in the two concerned financial years. Amount receivable has reduced in 2012-13 which means that Morrison has shown a better performance in collecting debts this year. This means increased cash which can be used for operational purposes. On the other hand, amount payable has increased in 2012-13. As already explained Morrison may have been holding on to cash and delaying payments for operational purposes. In this section, profitability ratios have been calculated to determine the operating success of Morrison. There has been an increase in the gross profit margin from 1.76% in financial year 2011-2012 to 1.86% in 2012-13. This indicates that the company is enjoying an improvement in its market position, and is in a position to charge higher price for its products which in turn can result in enhanced revenues. However, there has been a 7 percent decline in EBIT (earnings before interest & tax) in 2012-13 from previous year. The major reason attributed is difficult conditions in the market. According to chief executive Dalton Philips â€Å"economic backdrop remains

Anthropology Essay Example | Topics and Well Written Essays - 750 words

Anthropology - Essay Example ma’s speech during the Democratic National Convention coupled with specific examples that relate to respective discursive Strategies as seen in the speech. Indeed, in his speech, Obama clearly applies at least two of this Discursive Strategies. In his speech, Obama uses the â€Å"narratives of belonging† strategy to construct â€Å"existential coherence.† Duranti presents this strategy as part of personal experiences that the political speaker possesses. Duranti establishes the fact that these experiences connect the speaker emotionally and morally to the present place and audience. This strategy shows that the political speaker is an ordinary citizen and will thus represent the audience ideally once elected. In his speech, Obama used the â€Å"narratives of belonging† strategy in various occasions. ... I have shared the pain of families who've lost their homes, and the frustration of workers who have lost their jobs.† (Fox News Web). As such, the use of this strategy clearly helps Obama to identify with the Americans, denotes his experience in handling national issues, and thereby convinces the audience that he will ideally represent them once reelected as the US President. Duranti consequently defines â€Å"the [use of] the present as a ‘natural extension’ of the past† strategy to construct â€Å"existential coherence† as a relation between present decision and experience. In various occasions during his speech, Obama demonstrated the use of this strategy. Indeed, he quotes that, â€Å"You know, in a world of new threats and new challenges, you can choose leadership that has been tested and proven. Four years ago, I promised to end the war in Iraq. We did.† He equally reminds the audience that, â€Å"I promised to refocus on the terrorists who actually attacked us on 9/11. And we have.† This experience gives him an edge over his political competitor. It clearly proves that he can deliver and out of his past successes, he is convinced to vie for the second time. He notes that he was able to kill Osama Bin Laden and thus presently focusses on defeating Al Qaeda and ending the Afghanistan war by 2014 once reelected (Fox News Web). As such, his experience drives his present decision to seek reelection with a goal of completing his mission. This generates a lot of conviction from the audience as it applauds Obama’s experience. In addition, he quotes that, â€Å"Now, I've cut taxes for those who need it, middle-class families, small businesses.† It

Macroeconomics Essay Example | Topics and Well Written Essays - 2500 words - 2

Macroeconomics - Essay Example The organization of petroleum exporting countries decides by them the cost per barrel of petroleum. The present price of petroleum in the world market has skyrocketed in the last few years because the OPEC members have agreed to limit the output per country. Since the agreed output has been reduced, the prices of petroleum per barrel have skyrocketed for the past few years. A study of the non – OPEC member nations, government and other academic researchers have shown that the non OPEC member nations may have equal sales with the OPEC member states in 2010. The worst case scenario is predicted by some scientists showing the world’s population will squander the limited petroleum oil supply. When the petroleum will dry up, then the world’s population will have a feeling that we are approaching the end of the world. Exxon has warned OPEC countries that the oil supply will not last forever. In some countries, solar energy research have been successful replacements for petroleum. Oil production can be subdividied between the OPEC member countries and the non OPEC. Countries have started looking for non-petroleum product replacements. An example is the electric power batteries. The solar powered homes and calculators are big successes. The introduction of the substitutes will help lower the the increasing barrel cost of petroleum (fossil) fuel. In fact, â€Å"Many large-scale projects, such as shale processing and synfuels (e.g., coal to liquids), were begun in the early 1980s, but these were abandoned when the price of oil fell drastically in 1986. However, research has continued at a steady pace since that time. Even producing oil from tar sands is now a alternative major industry in Canada. Plants to produce liquids from natural gas are operational, and much larger plants are under construction. Ethanol production from sugar cane and corn is now done on an industrial scale. Thus,